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Lightning Email is divided up into three main sections that allow you to manage your email lists, your mail campaigns, and the results of your campaigns.  A summary of features of each is below and you can drill down into each for further information.

AUDIENCE
Key Features: 
Create unlimited audience groups for organization and targeting.
Search & segment your audience based on demographic, response data and more.
Add users one at a time or import large lists from Excel.
Control audience member fields including common demograhic info and custom fields.
Create and manage signup forms
View group members and change status, copy, move, or delete -  individuals, selected members, or all members.

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CAMPAIGNS
Key Features:
Create stylish html campaigns without using html, or upload your own freestyle campaigns.
Personalize your emails with first names, last names, and more.
Manage an unlimited image library of your own reusable images that we host for you.
Manage a document library of PDF's, Word Docs, or other documents to be linked within your emails. (Space restictions apply.)
Choose from one of almost 40 different layout options for your email content or have us create a custom layout.
Preview campaigns before sending both html and plain text versions.
Automated proofing of campaigns to help prevent emails from being tagged as spam.
Send campaigns to one or many lists, send now, or schedule a send for any time in the future.  Even get a notification email once it starts.

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RESPONSE
Key Features:
See real-time totals for emails received, opened, clicked, forwarded, signed up and more (and details for who did what, and when)
View response details for entire campaigns and for individual recipients
Compare campaign results side by side to see if different layouts, content, images, text, etc perform better than others.
See what links drove the most traffic into your site.
Export response to Excel for further analysis.
Save any result group as a search to send future emails to.

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